"Adding Value To Your Customer Service"
Part 3
Offer your customers a long term relationship, then do everything possible to build and maintain it. _Brian Tracy
Establishing and maintaining relationships is the very cornerstone of business success. Having valuable customers begins with trust and the ability to cultivate positive relationships. Customers will come back to do business with you time and time again when they know your pricing is fair, the service is exemplary, and you care about them in a genuine manner. This is either practiced (or not) and the results will follow accordingly. Have you ever gone out of your way to buy a pizza or traveled extra miles to buy a car? Obviously, there are pizza shops closer to home or auto dealerships within a 25 mile radius. We travel the extra miles because we know we will have a great customer service experience. The staff is always friendly and calls you by your first name and the owner of the business treats you like a friend. Therein lies the key to great customer service. Successful businesses make it a point to make their customers feel special. That is the goal we should all strive for.
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